The Caro Story.

Caro is not so much the result of new discoveries, rather the revival and perfection of age-old remedies to revitalize and rejuvenate hair. The use of Selected herbs, humancants, Keratin protein and vitamins which are an essential part of hair, in combination with new science is the reason Caro adds sheen, volume, reduces split ends and is so good for your hair.

Caro originated in Italy and was first made up by Anna Papacedero and her sister for personal use by their family. It was not long before some of the farm hands began using the shampoo and then friends. As time passed the reputation of the product spread and over time Caro became a family business. Caro is Italian for “Nice”, which is what mother Papacedero use to say about every ones hair after using the shampoo. So it was only natural to call the company Caro. As the years passed this business grew and Caro products became known as the pride of Italy. The Papacedero sisters lived well in to there 90’s and all of the family maintained full heads of hair all of their lives and attributed it to the herbal blends in the shampoo and good Italian Food.

Caro USA., Inc is dedicated to producing the highest quality products and we pride ourselves on a long tradition of quality in manufacturing. We intend to introduce new products that will have value to our customers. It is our belief that once you use our products you will continue using them because they will perform for you and add life to your hair.

Caro over the years has developed a large following of customers it is our intention to sell our products only to professional salons and at our web store only.